The Swiss Colny

The Swiss Colony
Our very first, original food catalog dating back to 1926, our flagship Swiss Colony Catalog offers gifts of perfect taste—from delectable dobosh tortes to our award-winning butter toffee. It is the #1 food catalog in the country. As the holidays approach, our customers anxiously await the arrival of their catalogs, as we offer hassle-free Christmas shopping and ship directly to their friends and family across the country. The Swiss Colony is tradition at its best!

Seventh Avenue
Over 20 years ago, the Seventh Avenue® Catalog was established to meet a demand for unique holiday collectibles. It soon developed as "Your Department Store Catalog," bringing the breadth and one-stop convenience of a department store right to your front door.

Seventh Avenue's current goal is to bring its customers the same variety, but with offerings they won't find anywhere else. Our merchandisers search the world over for unique discoveries to appeal to customers' sense of personal style, from comfortable couches to rugged outdoor gear, and everything in between.

Ginny's
Friendly, fun, functional—that’s what Ginny’s is all about! This catalog is dedicated to providing customers with the newest products and the "tried and true" items for personal use, gifts and the home - including a variety of ground-breaking "Ginny’s Brand" appliances.
The Tender Filet
Since 1989, it is our gourmet food catalog. It features the finest, restaurant quality, top-of-the-line steaks, smoked meats, seafood, poultry, and desserts, making it easy to enjoy fine dining right at home.
Through the Country Door
Since 1998, our popular catalog has invited customers to “come home to warm, comfortable living” with an array of whimsical styles and products. When you step Through the Country Door, you enter a marketplace where you'll find country-inspired casual wear, accessories, gifts and furnishings that help our customers turn their home into a haven that speaks volumes about their personalities and those things they hold dear.
Midnight Velvet
Founded in 1987, Midnight Velvet set out to create a shopping experience that invites our customers to immerse themselves in a world of dramatic fashions, glamorous jewelry, fragrances and exotic home décor. We travel to the most exotic destinations in the world to find products worthy of the Midnight Velvet customer— to keep our product selection fresh while making everyday luxuries and signature style affordable.
Monroe and Main
Since 1999, this selection of women’s apparel, shoes and accessories offers both casual and career styles. Loaded with up-to-the-minute insight on the latest trends, this fashionable collection lets our customers put it all together!
Room for Color
While many of our catalogs offer a range of home furnishings, this is the only title devoted exclusively to furniture and home accents.  This catalog, which debuted in the spring of 2006, is divided into color palettes, with styles ranging from traditional to contemporary.  Our goal is to educate and inspire customers to decorate with color and confidence.  We present fully furnished rooms, allowing customers to buy the whole look or choose individual pieces to complement their decor.
Midnight Velvet Style
In the spring of 2006, Midnight Velvet presented an exciting new extension of the brand.  While still appealing to the unique fashion sense of the Midnight Velvet customer, MV Style successfully takes glamorous apparel and dazzling accessories to a new level of fashion fun.
Ashro
Headquartered in Oak Brook, Illinois, this well-established Afro-centric catalog was acquired in the summer of 2006.  The stylish collection of women's apparel, shoes, and accessories celebrates mind, body, and spirit.  This wonderful addition to our catalog portfolio will allow our entire company to grow into new markets.
Durdy Looks
In the fall of 2006, we started our boldest venture.  This catalog is in step with the latest trends and hottest name brands in fashion and home decor.  As the name implies, our trend-setting customers are accustomed to living a high fashion, designer lifestyle.

Our Customer Guarantee

We guarantee every item will be exactly as advertised and arrive in perfect condition.  If anything is unsatisfactory in any way, our customers can contact us and we will make a prompt replacement or refund of the merchandise amount.  Not only is it part of our customer philosophy, it’s simply the right way to do business.